On Thursday, the Public Investment Fund (PIF) launched “Cruise Saudi Company”, which aims to establish and develop the cruise industry in Saudi Arabia, enhance the Kingdom’s efforts to become a tourist destination on the international cruise map, and develop the tourism sector in line with Saudi Vision 2030. Headquartered in Jeddah on the Red Sea coast, Cruise Saudi will form a strategic bridge between sea and land operations, through developing cruise ports and terminals in several Saudi cities, as well as delivering an integrated experience in line with the goals of the tourism sector in the Kingdom.