Looking to position itself as a tourist destination in East Africa, Zanzibar is now looking to create a tourist brand that would make the island attract more tourists to its Indian Ocean beaches and cultural and historical sites. Launched last month, the new tourist marketing brand is aimed to expose Zanzibar as a single tourist destination on the Indian Ocean coast, banking on its tourist attractions across the island. Zanzibar’s key tourists markets are Europe, North America, Southeast Asia, Africa, and the Middle East.
The Zanzibar Minister for Information, Tourism and Heritage, Mahmoud Thabit Kombo, said that the “Destination Marketing Brand” was launched in July of this year to market the island’s tourism as a key tourist destination in Africa. (…)